Privacy Policy

Craft & Caliber LLC

Effective Date: October 10, 2026
Last Updated: October 10, 2026

Craft & Caliber LLC ("Craft & Caliber," "we," "our," or "us") respects your privacy and is committed to protecting the personal information of our customers, prospective customers, website visitors, vendors, and subcontractors.

This Privacy Policy describes how we collect, use, disclose, store, and protect information in connection with our residential and commercial painting, renovation, remodeling, general contracting, and related services.

Contact Information

Craft & Caliber LLC
6440 Whitaker Farms Dr
Indianapolis, IN 46237
Phone: 765-719-7631
Email: alexis@craftandcailber.com
Website: https://www.craftandcaliber.com

1. Information We Collect

We may collect the following categories of personal and business information.

Contact Information: Names, telephone numbers, email addresses, mailing addresses, business names, project addresses, and ZIP codes.

Project Information: Requested services, property types, measurements, square footage, photographs, videos, surface conditions, material preferences, project timelines, budgets, and other information necessary to prepare estimates or complete services.

Transaction Information: Estimates, proposals, contracts, invoices, deposits, payment confirmations, change orders, warranty information, and billing records.

Communications: Information exchanged through telephone calls, text messages, email, website forms, surveys, online chat, and automated assistants. Where legally permitted and appropriately disclosed, communications may include call recordings.

Website Information: IP addresses, browser and device information, approximate location, website activity, referral sources, cookies, analytics events, and advertising attribution data.

Subcontractor and Vendor Information: Business contact information, qualifications, licensing information, insurance documentation, project availability, and information needed for business administration.

We collect information directly from individuals, through our website and communication systems, and from authorized representatives or service providers when appropriate.

2. How We Use Your Information

We may use information to:

• Respond to painting and contracting inquiries.

• Evaluate project requirements and prepare estimates.

• Schedule consultations, site visits, and appointments.

• Prepare proposals, contracts, scopes of work, and invoices.

• Coordinate project materials, scheduling, and subcontractors.

• Provide customer service and project updates.

• Process payments and maintain business records.

• Communicate about warranties and completed projects.

• Request feedback and reviews where permitted.

• Improve our website, advertising, and customer experience.

• Operate customer relationship management and automated communication systems.

• Protect our business and comply with legal obligations.

• Send promotional communications when appropriately authorized.

We use personal information for legitimate business purposes and in accordance with applicable law.

3. SMS and Mobile Messaging

Craft & Caliber LLC offers optional text messaging for customers and prospective customers who provide the appropriate consent.

Types of SMS Communications

Depending on the consent provided, text messages may include:

• Responses to estimate requests.

• Painting and contracting project questions.

• Appointment scheduling and reminders.

• Estimate and proposal follow-ups.

• Project scheduling and status updates.

• Contract and invoice notifications.

• Customer service communications.

• Marketing offers and promotions, only when separately authorized.

Consent

Providing a telephone number does not automatically constitute consent to receive automated SMS communications.

Where required, we obtain express consent through an optional opt-in checkbox or another legally valid consent method.

Consent to receive non-marketing messages is separate from consent to receive marketing messages.

Consent to receive SMS communications is not a condition of purchasing goods or services.

Message Frequency and Charges

Message frequency varies based on customer inquiries, appointments, project activity, and communication preferences.

Message and data rates may apply.

Opting Out

You may opt out of SMS communications at any time by replying STOP to a message from Craft & Caliber LLC.

After opting out, you may receive one final confirmation message. We will honor applicable opt-out requests unless you subsequently provide valid new consent.

For assistance, reply HELP, call 765-719-7631, or email alexis@craftandcailber.com.

Mobile Information Privacy and Non-Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

We do not sell, rent, transfer, or share SMS opt-in information or consent with third parties, affiliates, lead generators, or marketing organizations for their own marketing or promotional purposes.

All other categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with third parties for their own purposes.

We may use authorized service providers to facilitate text message delivery, customer support, consent management, and communications on our behalf. Such providers may process information solely to provide contracted services and are not authorized to use SMS consent information for their own marketing.

4. Artificial Intelligence and Automated Communications

Craft & Caliber LLC may use artificial intelligence and automated systems to assist with customer communications.

These systems may:

• Respond to common questions.

• Gather painting or contracting project information.

• Assist with estimate qualification.

• Coordinate appointments.

• Provide general service information.

• Route inquiries to human representatives.

• Maintain communication histories.

Information submitted during these interactions may be processed by authorized technology providers.

AI-generated responses are intended to assist customer service and do not independently constitute binding estimates, contract modifications, or guarantees.

Customers may request human assistance at any time.

5. Cookies, Analytics, and Advertising

Our website may use cookies, tracking pixels, analytics tools, and similar technologies to measure website activity, evaluate advertising effectiveness, and improve our services.

These tools may collect information about pages visited, devices, interactions, referral sources, and advertising conversions.

We may use services such as Google Analytics, Google Ads, and other website analytics or advertising platforms.

Third-party providers may process data according to their own privacy policies.

Where required, we provide appropriate notices, consent mechanisms, or privacy choices for tracking technologies.

You may also manage certain cookie preferences through your browser settings.

6. Sharing Information with Service Providers

We may disclose information when reasonably necessary to provide services and operate our business.

Recipients may include:

• Website hosting and CRM providers.

• Estimating, scheduling, and project management platforms.

• Payment processors and accounting services.

• Authorized subcontractors and suppliers.

• Insurance providers and professional advisers.

• Communication and automation service providers.

• Government authorities when legally required.

We seek to limit disclosure to information reasonably necessary for the recipient's authorized purpose.

We do not sell customer personal information to data brokers or lead-generation companies.

SMS opt-in data and consent remain subject to the separate non-sharing protections described in Section 3.

7. Subcontractors and Project Coordination

Craft & Caliber LLC may engage independent subcontractors and other qualified service providers to perform painting, renovation, remodeling, or general contracting services.

For project coordination, we may disclose necessary information such as:

• Project addresses.

• Customer or authorized representative contact details.

• Approved scopes of work.

• Scheduling requirements.

• Property access instructions.

• Project photographs and measurements.

• Relevant safety information.

Subcontractors are expected to use this information only for authorized project purposes and not for unrelated marketing or solicitation.

8. Estimates, Payments, and Financial Information

We may use third-party estimating, invoicing, payment, and accounting platforms to prepare proposals, manage contracts, process deposits, and collect payments.

Payment providers may independently process payment card information under their own privacy and security policies.

We may retain transaction records, payment status, invoice information, and accounting documentation.

We do not intentionally store complete payment card numbers or card security codes in our CRM.

9. Photographs and Project Documentation

We may collect photographs, videos, measurements, and project documentation to prepare estimates, evaluate existing conditions, coordinate work, and document project completion.

We may share necessary project documentation with authorized personnel and subcontractors.

Public use of identifiable customer property photographs, testimonials, or videos for advertising and portfolio purposes will be subject to applicable law and any required permissions.

10. Data Security

We maintain reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, and loss.

These measures may include account access controls, restricted permissions, password protection, and security features offered by our technology providers.

No electronic storage or transmission system is completely secure, and we cannot guarantee absolute security.

11. Data Retention

We retain information for as long as reasonably necessary to:

• Provide requested services.

• Maintain estimates, contracts, and project records.

• Meet tax and accounting requirements.

• Administer warranties and resolve disputes.

• Maintain consent and opt-out records.

• Comply with applicable laws.

Retention periods vary depending on the information and applicable requirements.

When information is no longer needed, we may securely delete, archive, or de-identify it as appropriate.

12. Privacy Rights and Choices

Subject to applicable law, you may request access to, correction of, or deletion of eligible personal information.

You may also update communication preferences or withdraw applicable consent.

Certain records may be retained when required for legal, accounting, contractual, security, or dispute-resolution purposes.

To submit a privacy request, contact:

Email: alexis@craftandcailber.com
Phone: 765-719-7631

We may request reasonable verification before fulfilling certain privacy requests.

13. Email Communications

We may send emails concerning estimates, appointments, proposals, contracts, invoices, project updates, and customer service.

Where permitted, we may also send promotional emails.

Marketing emails will include an unsubscribe mechanism where required by law.

14. Children's Privacy

Our services are intended for adults and authorized business representatives.

We do not knowingly collect personal information directly from children under 13 through our website.

If we discover that such information has been collected without appropriate authorization, we will take reasonable steps to address it in accordance with applicable law.

15. Third-Party Websites

Our website may link to independent third-party websites, payment portals, scheduling services, or review platforms.

We are not responsible for the privacy practices of independently operated third-party websites.

Visitors should review those providers' privacy policies before submitting personal information.

16. State Privacy Rights

Individuals in certain states may have additional privacy rights under applicable law.

Where such laws apply to our business, we will provide the required notices and honor applicable rights and requests.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal obligations, or business practices.

Updates will be reflected in the Last Updated date.

Material changes will be communicated when required by law.

18. Contact Us

For questions about this Privacy Policy or our information practices:

Craft & Caliber LLC
6440 Whitaker Farms Dr
Indianapolis, IN 46237

Phone: 765-719-7631
Email: alexis@craftandcailber.com
Website: https://www.craftandcaliber.com

For SMS assistance, reply HELP. To opt out of SMS, reply STOP.